Limitations of Advertising in the Light of the Holy Quran and the Hadith

قرآن وحدیث کی روشنی میں اشتہار کی حدود

Authors

  • شہاب نعمت خان پی ایچ ڈی سکالر، جامعہ بلوچستان کوئٹہ، اسسٹنٹ پروفیسر،شعبہ اسلامیات، بیوٹمز کوئٹہ
  • سپروائزر، چیئر مین شعبہ اسلامیات ، بلوچستان یونیورسٹی کوئٹہ

Keywords:

Quran, Hadith, Advertising, Ishtihar, Islam.

Abstract

Advertising is a common thing in today’s world. Everyone, whether he/she is owner of a company or a consumer, needs to use advertising. The owners use it because they want to promote their goods, services or company to increase their income, whereas the consumers require information about the goods and services to fullfil their needs and desires if they are financially in their reach. Islam demands from its followers to spend their complete lives according to its teachings and it should be concerned when they find anything new. In this connection this study discusses shariah ruling of the advertising first. Afterwards it limitations are mentioned which say: The Advertising itself is permissible and some of its basic forms were present at the advent of Islam. But, in the light of Islamic directives, the current ways of advertising should be limitised in proper bonderies. These bonds and limits are stated in this study. The summary of the study is presented in the end.

 

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Published

2019-12-20

How to Cite

خان ش. ن. ., & ڈاکٹر صاحبزادہ باز محمد. (2019). Limitations of Advertising in the Light of the Holy Quran and the Hadith: قرآن وحدیث کی روشنی میں اشتہار کی حدود. Al-Aijaz Research Journal of Islamic Studies & Humanities , 3(2), 11-22. Retrieved from https://arjish.com/index.php/arjish/article/view/2